In a recent post, we talked about the importance of Brand Storytelling for the small entrepreneurs. About the growing necessity of making you, your product and your Brand stand apart from the rest.
In short, some of the more important items of our previous post can be summarize as follows:
- Get to know the audience that will be hearing your message. Trough research, social media interaction or direct contact.
- Build a background story for your product or Brand. One of the most important items, the proper story will launch your Brand Storytelling and is the base that will help you stand out.
- Use every tool and resources. Nowadays you have YouTube, Facebook or any other social media to start getting your story out there. Not everyone responds the same to the strategies or your Brand Storytelling, so, the more diverse it becomes, the better results you’ll get.
- Think about your audience as more that potential customers. What you’ll be selling in not your Brand, you’ll be giving people something to complement their life; something that is suited for a life style.
- Choose an area in the Great Sea of internet. There are too many Brands, products, websites and stories; you have to know and choose a determine group and create content for them. The more specific it is, the better.
Of course, this tips work best for small entrepreneurs that are building something from the ground up. You have an advantage that many big companies miss: the opportunity to interact and receive feedback from your audience.
As we promised in our previous post, here are some real examples of Brand Storytelling that can illustrate this tips and create a clearing vision on how you can apply them.
Quick definition of Brand Storytelling
In case you missed it:
It is a way of connecting with your audiences, potential customers or target reader using a story that creates a bond between them and your product or Brand. This is achieve by appealing to their emotions and feelings.
Google, Apple, Coca-Cola. This are some on the big names in business and in Brand Storytelling. The way they use it has, in some cases, reshaped ideas and concepts.
If you use it the right way, you can find that your content could touch people in unexpected ways.
The Know Your Audience
Amongst the entrepreneurs that perfected the know your audience principle, BearBrand, is one of the most successful. It was originally a YouTube channel created by Eric Bandholz to target man interested in maintaining their looks.
As the name suggest, their beards was a big part of that. Eventually, Eric discover a way to launch man care products of his own.
The fact that he already had a loyal and trusted audience helped him boost his undertaking into an astonishing success.
So, combining some of the tips we gave you in the past with a precise and well planned and specific marketing strategy can be the key for your own Brand Storytelling.
Even in something that could be overlook at first, like beards, there is a huge market.
The Background
Your background story doesn’t has to be the Steve-Jobs-in-his-adoptive-parents-garage kind of story.
Most people react to open, honest and original stories.
Every company has one, really, so you don’t have come up with something extravagant. Just tell your own story. The key really is about how you tell it.
Take EasyPeasie (http://easypeasie.com/), for example. This is a small company founded by Dr. Jamelah Tucker and Dorielle Price, mother and engineer.
Why did they started a business? Their goal was pretty straight forward: help mothers to get their kids to eat vegetables.
So, they create products that taste good and increase the amount of vegetable that a kid ingests.
In words of Dr. Tucker:
“In our family, we decided to give the kids exposures to veggie flavors as early and as often as possible, by drying and grinding lots of different vegetables and adding them to everything the kids were already eating. In doing this, we found an easy way to warm the palate and nose to lots of different vegetables. We call this vegetable palate priming”.
Their products has been a success. They also have a specific market, but in their Brand Storytelling there is something can connect to every parent: they want their kids to be safe, to be healthy.
The message is simple, but effective.
The Purpose
As we saw in the previous example, the way a message is told can make all the difference.
So it comes, our next example: Nuvola. A company that helps the guests of a hotel to established direct communications with the staff.
The purpose, again, is simple: people want a good service. It is something we can all relate to.
It is a communication platform develop by Juan Carlos Abello. He worked in the hotel industry for a long time and choose to address this situation.
He works with something that he is familiar with, that he understands.
Nuvola is worth more than 1 million dollars and the success of Abello is undeniable.
In his own words, here is an interview:
Most of these examples are of small entrepreneurs in Miami, the relatively low real estate prices and multicultural ecosystem still makes it one of the top places to start a business in the U.S., some of the most exciting innovations are taking places right there.
In the next five years, with help from the local government and the invertors that support the industry, Miami could be in the top 3 states to do business in the country. Definitively something that every entrepreneur should consider!
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